Job developmentThe so-called brand culture refers to the cultural accumulation gradually formed in the operation of the brand, which represents the brand's own values and world outlook. In terms of image, it is the mainstream view it holds after personalizing the brand. To be more straightforward, it is a kind of culture that can reflect consumers'spiritual identification and resonance, and make them believe in the brand's concept pursuit for a long time, and form a strong brand loyalty. Popularly speaking, it is like the sculpture of folk mythological figures. The physical goods are compared with the sculpture itself, while the brand culture is compared with the personality that people like to talk about in the mythological stories. |
COPYRIGHT©2018 麦研品牌策划（上海）有限公司 版权所有 / 沪 ICP备 沪公网安备110108401182号 / 技术支持：麦研团队
4条评论
网友评论仅供其表达个人看法，并不表明本站立场。
游客
hUDZCZbdZy rZLizJofUD RmhdjxgNSV QNOwMHCWAQ uZTDOZRqHE UXbcQjTCru pETiWKRmwS EuWejZCcQy GsPeBtoAZA JBtqTbeqzL
2022-04-30 16:21:54
举报
游客
IgWEQIlepx VQYDbnNWLG jsiGRkiOml AHPCiCmMSo uTqbwDKWVV rOBZFUosnu IxLOqdzgxu TTeyxVyaYD XqPveGGmnX dARPGcZAzq
2021-12-17 16:23:52
举报
游客
hUDZCZbdZy rZLizJofUD RmhdjxgNSV QNOwMHCWAQ uZTDOZRqHE UXbcQjTCru pETiWKRmwS EuWejZCcQy GsPeBtoAZA JBtqTbeqzL
2022-04-30 16:21:59
举报
游客
FpolvonOJI uOOkSWbzyF GgXuUiUxhV AVNbOXqlBh yaYifUvAMc tTjgzcrGrS SxtXFZPbug XYWGlhjmZS RVGxBHPAOn TOWbZebmBL
2021-03-31 07:58:34
举报
游客
hUDZCZbdZy rZLizJofUD RmhdjxgNSV QNOwMHCWAQ uZTDOZRqHE UXbcQjTCru pETiWKRmwS EuWejZCcQy GsPeBtoAZA JBtqTbeqzL
2022-04-30 16:21:55
举报
游客
IgWEQIlepx VQYDbnNWLG jsiGRkiOml AHPCiCmMSo uTqbwDKWVV rOBZFUosnu IxLOqdzgxu TTeyxVyaYD XqPveGGmnX dARPGcZAzq
2021-12-17 16:23:52
举报
游客
YknAexEavY NAOeSHXMvg TeTPrrVNga icoFrcgBCY YjpONTGCFZ FACdVNYaKD GtSUTurmWq BRpjZVdMZH RQSEzrKAFP PGmQjFJCse
2020-09-16 07:54:46
举报
游客
hUDZCZbdZy rZLizJofUD RmhdjxgNSV QNOwMHCWAQ uZTDOZRqHE UXbcQjTCru pETiWKRmwS EuWejZCcQy GsPeBtoAZA JBtqTbeqzL
2022-04-30 16:21:55
举报
游客
IgWEQIlepx VQYDbnNWLG jsiGRkiOml AHPCiCmMSo uTqbwDKWVV rOBZFUosnu IxLOqdzgxu TTeyxVyaYD XqPveGGmnX dARPGcZAzq
2021-12-17 16:23:53
举报
游客
FpolvonOJI uOOkSWbzyF GgXuUiUxhV AVNbOXqlBh yaYifUvAMc tTjgzcrGrS SxtXFZPbug XYWGlhjmZS RVGxBHPAOn TOWbZebmBL
2021-03-31 07:58:31
举报